Pricing Strategies
More often than not, it is the pricing strategy of a business that is the cause for so many of its profitability issues. And out poor cashflow is directly in the firing line and takes the hit.
Knowing this, its hard to believe that so many business owners ignore the work needed to ensure that they have a robust pricing strategy for their business.
You see, as business owners we are often led too much by our competition and the industry to see the fault in this strategy. This strategy ignores our individual business model and therefore ignores the key foundation of a pricing strategy which is to recover the costs of our business through sales.
So I’m glad you’ve stopped by, because you may just find the answer to your profitability issues here in your pricing strategy.